Every engagement starts with the same question: what do you want your marketing to feel like?
Positioning, narrative and identity that does the work. For founders and teams whose brand is "close, but not quite saying it." I rebuild the core so the message lands with substance.
Ideal for launches, rebrands, or when growth has diluted what you used to say clearly.
A content engine, not one-off pieces. Newsletters, landing pages, social, blogs, scripts. Every piece has a job in the funnel and a metric to evaluate it by.
I build the editorial plan, write the core pieces, and train your team to keep the voice after I hand off.
You have a product and need acquisition, retention or monetization to move. We run experiments, measure tightly, and scale what compounds.
I work with your team or bring in ad partners. Not married to a channel. Married to what delivers.
Sessions for founders and marketing leads who need a second pair of eyes. One-off (specific project) or recurring (monthly strategic partner).
For people who already know what they're doing and want a judgment sparring partner, not a manual.
Launches, rebrands, landings, microsites. When you need to execute something specific end-to-end without splitting it across five vendors.
I work with a trusted design and dev team. I coordinate, write and keep the brand coherent from brief to ship.
In-company workshops for marketing teams, founders and cross-functional groups. Tailored to your objectives, delivered live (remote or on-site), with replicable materials left behind.
Most requested: brand storytelling, copy that sells, growth fundamentals for non-marketers, content strategy.
Kickoff, team interviews, audience and competitor research. I listen before I propose.
We define what we say, to whom, why, and how we measure it. A short, actionable doc. No fluff.
I turn the plan into concrete pieces. I work with the in-house team or bring in mine for design and dev.
Monthly report, metrics that matter, continuous improvement loop. A living strategy is one that works.
100% remote with weekly or bi-weekly meetings depending on the project. I use Notion, Slack and Loom to keep everything organized and async. If the client is in Montevideo, we can schedule specific on-site days.
Usually I have a 2 to 4 week waitlist. For smaller projects or 1:1 consulting I can jump in faster. Write to me to check current availability.
For fixed-scope projects: 50% at kickoff and 50% at delivery. For monthly retainers: first month upfront. I work with local (UY) or international transfer (Wise, Payoneer, USDC).
Both. With early-stage founders I'm very hands-on. With established brand teams I come in as a strategic consultant, supporting the CMO or head of marketing without stepping on toes.
Spanish and English. I serve clients in LATAM, the US and Europe. I deliver bilingual materials when needed.
At month 1 we review whether it makes sense to continue. If not, we stop without drama and you keep everything delivered up to that point. I'd rather say "this isn't for me" than force a fit that isn't there.
Yes, no problem. I work with several brands in confidential mode. I can also appear in your portfolio only with your prior ok.
I don't usually discount the price, but I adjust scope. If the project excites me and the budget is tight, we build a smaller version that fits.
Tell me about your project in the form and I'll reply with a concrete proposal within 48 hours.
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