02 / Services

Ways we can work together.

Every engagement starts with the same question: what do you want your marketing to feel like?

01 / Brand strategy

Brand strategy

For founders and teams whose brand is close, but not quite saying it. Together, we'll clarify your positioning, messaging and identity so your brand communicates what makes you different.

Ideal for launches, rebrands, or when growth has diluted what you used to say clearly.

Duration: 6 to 8 weeks For: founders, CMOs, product leads
  • Audience research
  • Competitive benchmarks
  • Positioning
  • Brand pyramid
  • Tone of voice
  • Messaging framework
  • Naming (optional)
  • Short brand book
Contact for pricing →
02 / Content & copy

Content & copy

Content shouldn't exist just to fill a calendar. It should help people understand your business, build trust and move them one step closer to becoming customers.

I develop the strategy, write the key pieces and build a system your team can confidently continue.

Duration: 3 months minimum For: brands with clear positioning
  • 90-day editorial plan
  • Weekly newsletter
  • Social posts (LinkedIn, IG)
  • Landing page copy
  • Video scripts
  • Blog and long-form articles
  • Documented tone of voice
  • Team training
Contact for pricing →
03 / Growth & perf.

Growth & performance

Every business grows differently. Together, we'll identify where the biggest opportunities are, test them, measure the results and keep improving over time.

The goal isn't to be everywhere, but to invest where it makes the biggest difference.

Duration: 3 to 6 months For: startups with product and traction
  • Funnel audit
  • Key metrics dashboard
  • Experiment roadmap
  • Ad campaigns (Meta, Google)
  • Email marketing
  • Lifecycle flows
  • Retention analysis
  • Monthly report
Contact for pricing →
04 / 1:1 Consulting

1:1 consulting

For moments when you need clarity, challenge your thinking or make an important marketing decision.

Available as one-off sessions or ongoing strategic support.

Format: 90 minute sessions For: founders, CMOs, solopreneurs
  • Async + live 1:1 sessions
  • Brand audit
  • Marketing plan review
  • Copy and landing feedback
  • Founder coaching
  • Slack or WhatsApp access
  • Post-session notes and tasks
  • Resource library
Contact for pricing →
05 / Digital projects

Digital projects

Some are simple landing pages. Others become internal tools, AI experiences or entirely new products.

My role is turning ideas into something people can actually use, bringing together strategy, content, UX and execution.

Duration: 4 to 10 weeks For: projects with a clear deadline
  • Landing pages
  • AI-powered experiences
  • MVP definition
  • User journeys
  • Wireframes & content
  • Product strategy
  • Launch strategy
  • Handoff to your team
Contact for pricing →
06 / Workshops & training

Workshops & training

Practical workshops built around your team's goals. Tailored to your objectives, delivered live (remote or on-site), with replicable materials left behind.

Most requested: brand storytelling, copy that sells, growth fundamentals for non-marketers, Marketing AI.

Format: 1 day or several For: teams of 6 to 40 people
  • Brand storytelling
  • Copy and narrative
  • Growth for non-marketers
  • Content strategy
  • Workshops with real cases
  • Downloadable materials
  • Q&A and practical exercises
  • Post-workshop follow-up
Contact for pricing →
Process

How we work together.

01 / Discovery

Context + Brief

Every project starts with understanding your business, your audience and your goals. I ask questions before proposing solutions.

02 / Strategy

Positioning and Plan

Together, we'll define what matters most, who we're talking to and how we'll measure success. The result is a clear plan everyone can align around.

03 / Execution

Content and Campaigns

Once the strategy is clear, it's time to build. Whether I'm working with your team or bringing in trusted collaborators, I stay involved to make sure everything comes together.

04 / Measurement

Data and Iteration

We measure what matters, learn from the results and keep improving over time. Marketing works best when it's allowed to evolve.

FAQ

What people usually ask me.

How do you work?+

I work remotely with weekly or bi-weekly meetings, depending on the project. If you're based in Montevideo, we can also schedule in-person sessions when it makes sense. I use Notion, Slack and WhatsApp to keep communication clear and organized.

Do you work with AI?+

Yes. I use AI as part of my workflow to speed up research, ideation and execution. Every deliverable is reviewed, refined and adapted to your business, because good marketing still needs human judgment.

How soon can you start a project?+

Usually I have a 2 to 4 week waitlist. For smaller projects or 1:1 consulting I can jump in faster. Get in touch and I'll let you know my current availability.

How do payments work?+

For fixed-scope projects: 50% at kickoff and 50% at delivery. For monthly collaborations: first month upfront. I work with local (UY) or international transfer (PayPal, Payoneer, USDC).

What languages do you work in?+

Spanish and English. I serve clients in LATAM, the US and Europe. I deliver bilingual materials when needed.

What if the project isn't working?+

At month 1 we review whether it makes sense to continue. If not, we stop without drama and you keep everything delivered up to that point. I'd rather say this isn't the right fit than force a partnership that doesn't make sense.

Do you implement the strategy or only advise?+

Both. Depending on the project, I can help define the strategy, execute it myself or work alongside your internal team and trusted collaborators to bring it to life.

Do you sign NDAs?+

Yes, no problem. I work with several brands in confidential mode. Nothing is added to my portfolio without your explicit approval.

Do you offer discounts for early-stage?+

I don't usually discount the price, but I adjust scope. If the project excites me and the budget is tight, we build a smaller version that fits.

Request
a quote.

Tell me about your project in the form and I'll reply with a concrete proposal within 48 hours.