I'm a strategy-driven marketer specialized in Marketing & Growth for tech and digital companies.
Montevideo, UY
I'm a strategy-driven marketer specialized in Marketing & Growth for tech and digital companies.
Position your brand so the right people remember it.
Shape positioning and narrative with substance. Build a solid brand architecture, run real audience research, and land a distinctive tone of voice. Plus naming for new ventures.
Content that demands attention and converts it into demand.
A B2B content engine that compounds: website and landing copy that converts, newsletters that build an audience, social scripts, launch campaigns, and the editorial blog that fuels organic growth.
Campaigns built on experiments, not hunches.
Paid ads and media mix planning, A/B testing systems that actually teach you something, live dashboards with the right KPIs, full-funnel audits, and retention and CRM that keep customers around.
Get unstuck in 60 minutes. Or 60 days.
One-off strategy calls, standalone marketing audits, fractional CMO engagements, founder 1:1s for navigating growth-stage decisions, and team coaching so internal marketing levels up.
Ship marketing as good as your product.
Build landings and microsites that match your brand, ship product launches with the right narrative, roll out rebrands end-to-end, set up email flows, and write conversion copy that pulls weight.
Level up your team in a week.
In-company workshops tailored to your team, deep dives on brand storytelling, practical copy playbooks, frameworks for growth mental models, and intensive founder bootcamps.
Brand system overhaul and ongoing campaign work for a LATAM communications platform. End-to-end from discovery and positioning to visual language, multi-channel rollouts and performance creative. Aligning product storytelling with brand narrative at every touchpoint.
Rebuilt the acquisition engine from top of funnel to onboarding. Lead capture, nurture flows, sales enablement and CRO across the full journey. Turning paid and organic traffic into qualified demos and closed accounts.
Built the outbound and inbound lead generation engine from scratch. Landing pages, ad systems, email nurture flows and a qualification layer that filters before the demo. Turning marketing into a measurable, predictable pipeline source.
Full marketing strategy and execution through Series A. Positioning, messaging architecture, content system and GTM across US and LATAM. Making the technical story legible for technical buyers and institutional investors alike.
Personal brand system, voice and a weekly writing rhythm. A distinctive POV that compounds ideas into audience.
Carolina is determined and passionate. She doesn't leave anything half-done. Her work is modern, dynamic, and clean.
I've worked with Caro on multiple projects — always fully committed. Great execution and consistent ideas.
Carolina was consistently professional and quick to respond to every brief. Top-quality results, and genuinely warm to work with.
Proactive, autonomous, flexible, and deeply professional. Something I really appreciate. Would absolutely work with her again.
I could name a thousand qualities, but what I value most is the professionalism and constant follow-through. Commitment shows in every detail.
Exceptional attention to detail and creativity. Carolina has incredibly creative ideas without ever losing focus on metrics and results.
Honestly, always extremely happy with the work. Communication flow and delivery were excellent every time. I'd recommend her without hesitation.
We're absolutely thrilled with the illustrations we got for our project. They captured Hayim's essence perfectly.
Loved working with Caro. I felt genuinely heard — every detail I mentioned, she made happen.
I'm a photographer and needed to reflect my work with clarity and simplicity. It was a success. What stood out: empathy and flexibility.
She's dynamic, attentive, and responsible. She knows how to lead an audience, manage problems, and apply the right strategies.
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